Chances are that Natasha Tsakos doesn't need to consult the backchannel to know her presentations are beyond fabulous. Better to rock than to skittishly consult the court of public opinion throughout a talk, performance, panel or presentation. Photo from natashatsakos.com.Jay Rosen's
How the Backchannel Has Changed the Game for Conference Panelists makes some excellent points but misses the fact that panel moderation is no longer a one-person show.
He uses the example of Umair Haque's recent SXSW bomb, during which a discussion with Twitter's Ev Williams cleared the room. Rosen suggests that Haque should have monitored the hundreds of comments in the backchannel while interviewing Williams. I disagree. Watching someone read a Twitter stream is lethally boring for a crowd and doesn't make a moderator any more provocative.
Oh, the crowd thinks I'm dull! Quick, think of a joke...think of a joke!It just doesn't work that way.
I haven't seen
the Haque/Williams talk, so I don't know if it really was incredibly dull or if the crowd, bolstered by group-think, decided en masse to abandon the session because so-and-so saw so-and-so get up and go.
As a person who serves on panels with a backchannel racing in the background right next to my head, and a person who moderates panels, I'd like to share an example from my own experiences pertaining to each about how to regard, or disregard, the backchannel while in the midst of a session.
First, let's take the O'Reilly Gov 2.0 Expo from last September. I was booked to speak about Digital Diplomacy two days in a row, in the Ignite format, meaning twenty slides in five minutes. Adding to the pressure was the fact that I'd been identified as a "
Gov 2.0 Hero" prior to the event. I considered busting out my Wonder Woman costume for the gig, but there's only so much the DC crowd can take.
The first day, I don't know what came over me.
Judge for yourself, but as far as I'm concerned this was one of the best presentations I've given in a government format (in which even the appearance of black leather at the podium is considered a risk). In fact,
I won the Government as Peacekeeper award for it. Good thing I wasn't too self-congratulatory, because the next day, well...
It is unthinkable that I should have stopped to read the backchannel comments while giving the presentation, especially with 15 seconds for each slide.The next day, I was slated to give the same presentation again. The energy was completely off. I was led through a back path to the green room, which wasn't so much a green room as a hallway through which workers passed with trays of food, asking me to get out of the way.
The only consistent factor on both days was the backchannel. The second day, it was illuminated on the wall. When I took the podium to give my presentation, many of the people in attendance hadn't seen me the day prior and therefore didn't know what to expect.
As luck would have it, the split second timing of the slides on which the presentation is contingent was destroyed by a technical error. Unfortunately, however, people in the audience don't sit there with stop watches, so of course the error appeared to be mine when my words didn't match up with my images, which sped past, jumbled up and then froze. I'm sure that somebody tweeted about the presentation being disjointed, just as people had tweeted their approval just a day earlier.
The trick to great public speaking is to feel the energy in a room. If you need to rely on the backchannel to tell you that you bombed, you probably shouldn't be on stage. On the other hand, we all have off-days, but again, do you really need the backchannel to tell you that?
The value of the backchannel is truly to bring the audience into the process. One example of this is when I
moderated a discussion (click here to see the video produced from the event) with a large group of executives. The event featured digital work expert Don Tapscott, best-selling author of “Grown-Up Digital” and “Wikinomics.” Tapscott was joined by Manpower Inc. Chairman and CEO Jeff Joerres; Linden Lab Executive Director of Enterprise Marketing, Amanda Van Nuys; Manpower Senior Vice President for Global Workforce Strategy, Tammy Johns; Manager of e-learning Strategy and Education Solutions for IBM’s Center for Advanced Learning; Chuck Hamilton; and President of Louisiana Digital Workforce non-profit 3D Squared, Spencer Zuzolo.
Moderators need to focus on the fluid dynamic of the event itself while at the same time bringing the audience into it.
How can this juggling act be accomplished, short of boring everyone by reviewing the tweetstream on stage?
Through collaboration. During this event, and others like it, I worked with collaborator Joshua Fouts, who not only manages the backchannel across multiple platforms (in this case with hundreds of comments being shared) but responds to specific remarks and questions with links. He also filters the stream to forward the most provocative and pressing queries to me, so I don't have to read hundreds of comments while trying to meaningfully interact with seven to ten executives during a session.
Panel moderation is no longer a solo act, and the art of presentation hasn't changed --it's just that now, people can agree that you're boring in real time instead of nodding along and fighting the urge to drift off. My hope is that this will lead to presentations getting better and yes, more entertaining. Just because the subject matter is serious doesn't mean it has to be lethally boring. In fact, that's part of the reason why we're in the serious jam we're in today, culturally and economically. We're not all Jon Stewart, Stephen Colbert or Natasha Tsakos, but we can all try a little harder to take ourselves a bit less seriously and keep in mind that it's harder these days to keep a crowd paying rapt attention.
Rock it out, people. Rock. It. Out.