Montreal-based Musical Group Arcade Fire, in collaboration with Google Creative, has released a beautiful and sometimes poignant interactive music video billed as an experiment.
Before launching the video, the site asks you to enter the "home address where you grew up." The video then integrates Google Street Maps and satellite images of that neighborhood. I tried a few of the addresses I lived in when I was growing up and found that either there wasn't enough data on the location or the neighborhoods had changed so much that the houses either were no longer there or no longer recognizable. Such is life. And that's part of the poignancy of the experiment: How much of the past is just memory anyway?
While the debate over Google's stance on Net Neutrality hovers like a specter of a dark, no-free-lunch future, this kind demonstration of Google's support of art and creativity is much appreciated!
In our data-rich, social-media-replete, Brave New World, it's great to see how art and music are finding a way to take ubiquitous data and morph it into something incidentally wonderful.
[Arcade Fire: The Wilderness Downtown.]
Be sure and watch to the end where you can write a postcard to your childhood self ...
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