Nestle Crunch

Nestle's Facebook fan page (click above to enlarge detail) is crackling with commentary in the wake of an ethics fracas as Indonesian palm oil farmers threaten a boycott in a chain of events set off by Greenpeace and compounded by Nestle. The company has responded.

The 92,763 Nestle fans are creating an experimental lab. Their comments are extremely diverse and compelling. Corporations should pay attention.

Thankfully being extremely dull isn't a crime, but Nestle wouldn't win any awards for content on the page, either. The two albums posted by the company show off the brand to its legion fans. Why not post albums of products being created from the field to the shelf? The visuals would satisfy fans and foes about progress, but would also serve the company's executives who are responsible for making difficult ethical business decisions.

One image does go in this direction, linking to information about the company's Cocoa Plan and other issues.

Thanks @kerenflavell and @andysternberg!