NATO Seeks to Expand into Virtual Worlds

Tateru Nino reports that NATO, the North Atlantic Treaty Organization is seeking vendors to assist it with developing a virtual world presence, "to augment or replace existing technologies for education and training of NATO staff." This dovetails nicely with our "Digital Diplomacy" policy recommendations, which encouraged the use of virtual worlds to augment the work being done by foreign policy practitioners by engaging cultures and communities in virtual worlds.

NATO has been doing a number of creative public diplomacy outreach efforts to help make its identity more accessible to a contemporary audience and redefine the narrative around NATO. We blogged in March about NATO's poster campaign in Washington, DC. They also produced a number of highly produced videos for NATO's 60th anniversary to demonstrate the relevance of NATO's work today.