Kzero has released some dramatic projections about the the expected worldwide revenue growth of virtual worlds. In a time of economic turbulence and continued jobs losses, this comes as fascinating news.
From 2009 to 2011 we predict a yearly increase of $1bn, driven more by marketing dollars as more brands spend money with VW operators, plus a growing uplift in microtransactions (spent on virtual goods - which we’ll split out in a future post).
Easier payment mechanics such as premium SMS and pre-paid cards (as opposed to credit cards) will lower the barrier for conversion for virtual worlds. This plus an increase in perceived value of virtual worlds (from parents) will assist in the revenue growth.
We forecast 2012 revenues to reach $6bn and 2013 to hit $9bn.
[Growth forecasts for the Virtual Worlds sector]
1 comments:
This is true for social browser worlds as well as traditional virtual worlds. Companies with relatively little start-up capital can make a huge return on investment by working in virtual tech.
I did a whole write-up of it here: http://bit.ly/3GaUC
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