Very interesting article by Vic Keegan in this weeks's Guardian exploring profitability in virtual worlds versus social media. It's well worth a read. Take this graf for starters:
There's another curious thing: Facebook and Twitter are lauded to the skies, but neither has found a way to make money – whereas virtual worlds such as World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are all profitable because their business models are based on the digital elixir of subscriptions and micropayments, a formula that other websites, including newspapers, would die for. Twitter makes the noise, Second Life makes the money.
Read: Virtual worlds are getting a second life
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